INTRODUCING FERTILITY PROTECT™

A new fertility insurance product for carriers

A rider for term and permanent life insurance policies to cover the escalating $9B in out-of-pocket fertility healthcare costs.

Join our Pilot Waitlist

TESTIMONIALS

The solution the market needs

“I would buy this because it's a good investment and a better route.”

Olivia, age 20
Penn State University

"This will balance the risk of the insurance offering with the financial needs of those who face infertility risk allowing a gap in the market to be filled."

Colby Schaeffer,
Founding Partner,
Incline Actuarial Group

“I wish something like Lotus existed 5 years ago. I spent the equivalent of a down payment on a house to take a chance at having a child. With Lotus, we would have had the coverage we never knew we would need.”

Ignatius, age 33
Philadelphia

OPPORTUNITY FOR CARRIERS & BROKERS

The unaddressed and growing gap in fertility insurance

Despite the increase in fertility awareness, insurance coverage lags behind, leaving millions vulnerable to $9B in out of pocket costs.

Join our Pilot Waitlist

A Shift Towards
Early Planning

There’s been a significant shift in fertility awareness and individuals in their 20s are now actively seeking information on fertility and reproductive health—marking a significant increase from the previous decade. Fertility Protect™ responds to this growing demand for early planning, offering young generations the resources and support they need to navigate their fertility journey with confidence.

Informed Decisions,
Brighter Futures

More young adults believe understanding their fertility options is crucial to achieving all of their dreams, including future family planning. This increased awareness is driving a more informed approach to reproductive health among younger generations. Fertility Protect™ is designed to empower these individuals, providing coverage that supports a range of fertility treatments and services.

Technology Meets
Fertility Awareness

Health technology has revolutionized the way younger generations approach fertility and reproductive health. 65% of Millennials and Gen Zers are turning to health apps to track their fertility, up from 45% just five years ago. Recognizing this trend, Fertility Protect™ supports this tech-savvy generations in making well-informed decisions about their fertility.

THE SOLUTION

Fertility Protect™
A white label rider for term and permanent life insurance policies

Join our Pilot Waitlist

Unlock a New Market with
Fertility Protect™

In an era where family planning is as diverse as the families it creates, offering Fertility Protect™ as a rider to life policies is a golden opportunity for carriers. With Fertility Protect™ carriers can tap into a growing, yet largely underserved market. This not only broadens your product appeal but also demonstrates a deep understanding of modern families' evolving needs. Distinguish your offerings and become a preferred choice for those charting their paths to parenthood. 

Meet the Moment with
Comprehensive Coverage

As more individuals and couples seek proactive solutions for their fertility journeys, the demand for inclusive insurance options has never been higher. By integrating Fertility Protect™ into your life policies, carriers can offer a comprehensive coverage plan that addresses a critical aspect of clients' lives: their journey to parenthood. This addition not only enhances your portfolio but positions your company at the forefront of a compassionate, client-centered approach to insurance.

Innovate & Inspire with
Fertility Protect™

Today's insurance market demands innovation that keeps pace with changing lifestyle and health trends. With Fertility Protect™ carriers can provide a solution that resonates with younger generations eager for policies that reflect their values and aspirations. This strategic move not only fills a gap in the current market but also establishes your brand as an industry leader committed to supporting families at every stage of their lives.

Policyholders add the fertility rider when signing up for life insurance and pay a modest additional monthly premium

The policy pays a non-taxable lump sum or installment benefits if they undergo eligible fertility treatments

WHAT WE COVER

Comprehensive coverage for the fertility journey

✓ IUI
✓ IVF
✓ Ovulation Drugs
✓ Fertility Testing

✓ Surgeries
✓ Health & Wellness
✓ Education & Resources
✓ Fertility Preservation

EDUCATIONAL CONTENT

We provide the vital education consumers need

Our commitment to education is rooted in the belief that knowledge is crucial for disease prevention and preparing oneself financially and physically. Curiosity and the pursuit of knowledge are at the heart of our ethos. We provide educational support that helps customers achieve their financial and family building goals.